Behavioral segmentation is known as the process of dividing the customers in to certain groups wherein they would actually share certain characteristics with regard to buying patterns. In marketing, it is very important that a marketer would know how to target his market so that he would know how to promote the goods. So if one is in the segmentation process, then here are a few methods that may help.
Now the first type of method wherein one may divide his market would be by occasion. Now if one is a businessman or an entrepreneur, he has to ask himself when the people are willing to buy his product. He must ask himself whether people will most likely buy his product, at night, during the day, on the holidays, or on special occasions.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one of the most common ways to segment markets would be through the purchasing power of the individual. So if one would want to target people who spend heavy on a luxury product, then a luxury product is what he should create. However, if his target is the mass market, then the price has to be significantly lower so that the target market, which are the masses, can be able to afford.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
There would also be the method wherein one could group customers according to what kind of buyers they are. He can group them into categories such as regular buyers, non users, or even prospective users. To go even deeper, one may categorize them even as former users of the product or even first time users who have only tried using the product just once in their entire life.
Of course they would also be based on how loyal they are to the brand. Of course there are only three classifications in this group and they are the regular customers who are the loyal ones, the ones who are not loyal at all, and of course the ones who are prone to switching. The ones who prone to switching are not very loyal and may need more convincing.
So basically, those are some tips that a marketer could use when he is trying to push a product. Now the reason as to why this is very important is simply because one has to know what direction he is pushing his product to. That way, he will have an easier time selling and will be able to really make the consumers want to buy.
Now the first type of method wherein one may divide his market would be by occasion. Now if one is a businessman or an entrepreneur, he has to ask himself when the people are willing to buy his product. He must ask himself whether people will most likely buy his product, at night, during the day, on the holidays, or on special occasions.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one of the most common ways to segment markets would be through the purchasing power of the individual. So if one would want to target people who spend heavy on a luxury product, then a luxury product is what he should create. However, if his target is the mass market, then the price has to be significantly lower so that the target market, which are the masses, can be able to afford.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
There would also be the method wherein one could group customers according to what kind of buyers they are. He can group them into categories such as regular buyers, non users, or even prospective users. To go even deeper, one may categorize them even as former users of the product or even first time users who have only tried using the product just once in their entire life.
Of course they would also be based on how loyal they are to the brand. Of course there are only three classifications in this group and they are the regular customers who are the loyal ones, the ones who are not loyal at all, and of course the ones who are prone to switching. The ones who prone to switching are not very loyal and may need more convincing.
So basically, those are some tips that a marketer could use when he is trying to push a product. Now the reason as to why this is very important is simply because one has to know what direction he is pushing his product to. That way, he will have an easier time selling and will be able to really make the consumers want to buy.
About the Author:
QDI Strategies offers behavioral segmentation services that you can depend on. We are an international marketing consulting firm with a reputation for developing actionable strategies, and you can find us online at http://www.qdistrategies.com today.
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