Manufacturers must come up with items that satisfy particular consumer needs. When developing products, manufacturers must first identify the core consumer needs that the product will satisfy. They must then design the actual product and finally find ways to augment it in order to create the bundle of benefits that will best satisfy consumers.
According to Bryan Manufacturing is the process of coming up with usable consumer goods that the market demands. Designing good products that customers want to buy is a challenging task. Customers do not buy mere products. They seek product benefits and are often willing to pay more for a brand that genuinely solves their problems. This improves the efficiency and productivity in the plant. As a manager, you have a responsibility to deal with problems as they occur, because to not do so may result in lower productivity. As a manager, you are accountable for that productivity. While some people may be fairly tolerant of such attacks and that is admirable, we need to apply the reality check principle here.
The typical reaction to slow growth caused by global competition is meant to try to cut back on production costs by laying-off workers. A business would downsize by reducing the amount and variety of goods and services produced and the number of employees needed to produce them. By dismissing factory workers, dropping loss-making products, or even escalating the use of machinery, firms are able to reduce their expenses. Nevertheless, the difficulty of producing the right merchandise economically still exists. Superior ways are needed to contend with overseas firms, many of which had lesser labor costs and identical or enhanced excellence and efficiency.
Product development involves coming up with a set of objectives and building a plant that will enable you to produce the items in bulk. Some firms boldly decided to move in a direction that was similar to tearing down the business and rebuilding it. Many firms arrived at the conclusion that employees were their most important resource. Further, managers learned that by empowering workers, the firm could become more productive.
Technology includes equipment, creation processes, and materials from which products are made. Because of new discoveries and inventions, better-quality goods and services are built at a faster pace and often at a lower cost. Improved materials, for example, may weigh less, last longer, and permit faster product assembly. Examples of new technology are found in everyday items such as cars, clothing, computers, and electronic appliances.
The manager explores how marketers can satisfy customer needs by adding value to the basic product; it also shows the complexity arising in product, branding and packaging decisions, and how various forces in the environment pose tough challenges for marketers in the new century. The item must have a name; several parts, contemporary styling, unique features, attractive packaging and other attributes have all been combined carefully to deliver the core benefit, a convenient, high-quality way to capture important moments
Factory buyers usually face more complex decisions than do builders. While purchasing a new factory, consider whether it will meet your needs accordingly. If not, opt to build your own close to your source of raw materials. Because the purchases are more complex, business buyers may take longer to make their decisions.
Ironically, although the need for companies to go abroad is greater today than in the past, so are the risks. Companies that go global confront several major problems. High debt, inflation and unemployment in many countries have resulted in highly unstable governments and currencies, which limit trade and expose foreign firms to many risks.
According to Bryan Manufacturing is the process of coming up with usable consumer goods that the market demands. Designing good products that customers want to buy is a challenging task. Customers do not buy mere products. They seek product benefits and are often willing to pay more for a brand that genuinely solves their problems. This improves the efficiency and productivity in the plant. As a manager, you have a responsibility to deal with problems as they occur, because to not do so may result in lower productivity. As a manager, you are accountable for that productivity. While some people may be fairly tolerant of such attacks and that is admirable, we need to apply the reality check principle here.
The typical reaction to slow growth caused by global competition is meant to try to cut back on production costs by laying-off workers. A business would downsize by reducing the amount and variety of goods and services produced and the number of employees needed to produce them. By dismissing factory workers, dropping loss-making products, or even escalating the use of machinery, firms are able to reduce their expenses. Nevertheless, the difficulty of producing the right merchandise economically still exists. Superior ways are needed to contend with overseas firms, many of which had lesser labor costs and identical or enhanced excellence and efficiency.
Product development involves coming up with a set of objectives and building a plant that will enable you to produce the items in bulk. Some firms boldly decided to move in a direction that was similar to tearing down the business and rebuilding it. Many firms arrived at the conclusion that employees were their most important resource. Further, managers learned that by empowering workers, the firm could become more productive.
Technology includes equipment, creation processes, and materials from which products are made. Because of new discoveries and inventions, better-quality goods and services are built at a faster pace and often at a lower cost. Improved materials, for example, may weigh less, last longer, and permit faster product assembly. Examples of new technology are found in everyday items such as cars, clothing, computers, and electronic appliances.
The manager explores how marketers can satisfy customer needs by adding value to the basic product; it also shows the complexity arising in product, branding and packaging decisions, and how various forces in the environment pose tough challenges for marketers in the new century. The item must have a name; several parts, contemporary styling, unique features, attractive packaging and other attributes have all been combined carefully to deliver the core benefit, a convenient, high-quality way to capture important moments
Factory buyers usually face more complex decisions than do builders. While purchasing a new factory, consider whether it will meet your needs accordingly. If not, opt to build your own close to your source of raw materials. Because the purchases are more complex, business buyers may take longer to make their decisions.
Ironically, although the need for companies to go abroad is greater today than in the past, so are the risks. Companies that go global confront several major problems. High debt, inflation and unemployment in many countries have resulted in highly unstable governments and currencies, which limit trade and expose foreign firms to many risks.
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