As companies emerged in the battle for survival they have also held on to the foundations of success based on what have worked in the past. For many businesses leaders, the game is about numbers. The more you learn how to analyze these figures the better your business will become.
And speaking of better business, more likely the basis for accepting new ideas would largely depend on the data gathered and projected by the marketing department or the data analysis team. And you may find little about strategic insight used or any openness with bringing up opinions in the organization. Decisions can be one way, it could be from higher managers or it could be from the owner itself.
However, there is a sudden change in the way the game is played. Zuckerberg and Jobs introduced a new way of handling people in the organization. The concept that many business analyst despise in the previous years have been found effective in bringing up new ideas that work heavily. Thus, the game is now centered on people and their sentiments about a certain service or product the enterprise has.
And speaking of people centered management, strategic insight have become very controversial as a modern business process of creating new ideas. As a modern principle, it is mainly targeted on the insights of all the people in the organization from the higher managers down to the lower positions and everybody in the organization. It is all about bringing all together the needs, feelings, opinions, and ideas of everybody to innovate and create more success for the business.
Many business analysts have also agreed that it is an effective management style. They also have observed and concluded that acknowledging the concepts and ideas from everyone in the company is very essential for success. Furthermore, this can be a good way of delivering tailored products to end consumers because these insights are coming from firsthand experiences.
Rather than relying on the numbers generated by the market research department alone or the higher management, they come to realize that what the ordinary employee feel about the product must be parallel to what ordinary consumers feel about it. Let us take for example, Apple, a company that applied such principle according to the teachings of Steve Jobs. Here is a press encounter with Steve Jobs.
When he was asked about achievements, he answered his greatest accomplishment would be Apple, their company, and did not emphasized on creating iPhone alone. This is an indicator that he is accepting ideas from his employees rather than relying too much on figures. Today, Apple can be considered as a topnotcher in the commercial world.
Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.
To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.
And speaking of better business, more likely the basis for accepting new ideas would largely depend on the data gathered and projected by the marketing department or the data analysis team. And you may find little about strategic insight used or any openness with bringing up opinions in the organization. Decisions can be one way, it could be from higher managers or it could be from the owner itself.
However, there is a sudden change in the way the game is played. Zuckerberg and Jobs introduced a new way of handling people in the organization. The concept that many business analyst despise in the previous years have been found effective in bringing up new ideas that work heavily. Thus, the game is now centered on people and their sentiments about a certain service or product the enterprise has.
And speaking of people centered management, strategic insight have become very controversial as a modern business process of creating new ideas. As a modern principle, it is mainly targeted on the insights of all the people in the organization from the higher managers down to the lower positions and everybody in the organization. It is all about bringing all together the needs, feelings, opinions, and ideas of everybody to innovate and create more success for the business.
Many business analysts have also agreed that it is an effective management style. They also have observed and concluded that acknowledging the concepts and ideas from everyone in the company is very essential for success. Furthermore, this can be a good way of delivering tailored products to end consumers because these insights are coming from firsthand experiences.
Rather than relying on the numbers generated by the market research department alone or the higher management, they come to realize that what the ordinary employee feel about the product must be parallel to what ordinary consumers feel about it. Let us take for example, Apple, a company that applied such principle according to the teachings of Steve Jobs. Here is a press encounter with Steve Jobs.
When he was asked about achievements, he answered his greatest accomplishment would be Apple, their company, and did not emphasized on creating iPhone alone. This is an indicator that he is accepting ideas from his employees rather than relying too much on figures. Today, Apple can be considered as a topnotcher in the commercial world.
Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.
To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.
No comments:
Post a Comment