Never Underestimate The Importance Of Social Signals For Search Engine Optimization

By Bilal Amed


Social media is usually overlooked by SEO professionals. However, it is possible to get your site to rank higher in search results thanks to your activity on social media. Search engines are always looking for innovative ways to index and rank websites and it seems that social media is now taken into consideration. An SEO experiment was conducted to determine how social signs impact rankings. A website that gained a hundred of followers on Google + saw its ranking increase by a little over 14%. Receiving 300 Google + votes caused a site's ranking to increase by almost 10%.



Why? There are 3 main reasons:

How to Integrate Social Media into Your SEO Strategy - There are many ways where you can integrate social media into your search engine optimization strategy. Some of the most important tips are highlighted below.

1. Include interesting and unique content which will entice people to click and share. 2. Encourage reader comments. 3. Interaction and debate should be encouraged on social media sites and blogs. 4. Guest blogging is an ideal way to increase your brand popularity. 5. Include share, like and other social bookmarking buttons on all your websites. 6. Set up official company accounts on Facebook, Twitter, Google Plus, Pinterest and LinkedIn as they are the main social media sites these days.

The above mentioned are some of the most important information on how social signals are important for SEO, and some steps to achieve same. Developing your presence on social media could also be a good way of reaching out to your audience and directing more traffic to your website. You could for instance create an official page for your brand on Facebook, Twitter and Google + to get started.

You can join several social media platforms and let your audience know about these official pages. You should be able to connect with your clients on social media if you share quality content and give your followers the possibility to share their comments or complaints with you.




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