Video Marketing With Twitter

By Harriet Barker


Creating a genuine fan base or following is time consuming and very difficult (unless you happen to be Lady GaGa). Once you have fans then, it becomes even harder to moderate your content to avoid upsetting, alienating or offending those who have chosen to be part of your journey.

So I'll bet you're now asking yourself how exactly you get so many followers in the first place. Really there isn't a fixed method in how to create Twitter followers, I reckon it would make a valuable school subject. I've just found this Lambda films blog, a Norwich video production company, which details a few ways to utilise social networking platforms for marketing, primarily looking at Twitter. Detailing some helpful techniques that could be used to increase Twitter followers and what to do with that attention once it is secured. It's right that there's no concrete way of doing these things, but there's definite ways to get you off the ground.

A way of beginning your online presence is to identify influencers. An influencer is a person or business on twitter with a loyal and readily established following. Making an influential connection might possibly result in a retweet of something relevant or mention a mention in a post, and this will be shown to many viable followers. Definitely don't constantly bombard your influencer with a stream of posts, this will not help you achieve followers. Anything relevant that you can contribute to in their feed, it may result in a valuable conversation.

What's often forgotten is that once your following is there, it's important to ensure they remain interested, to do this you have to have a fairly regular feed of relevant and interesting things to say. Don't start spamming them or undermining your useful knowledge with banal domestic commentary. Getting yourself involved with trending topics, especially those that are relevant to your field are a great way of attracting new followers. Add your opinion or content to the topic, appended with the relevant hashtag and start engaging with those that have a mutual interest in the subject.

Use Twitter and other social networking as a marketing tool, and your business will be seriously impacted. Twitter are providing significant and easy means of communicating with customers, clients and even other businesses. So we might as well learn how to use it to the best of our ability, otherwise we risk falling behind.




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1 comment:

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