Commercial Draft Beer Systems Increase Profits

By Jeannie Chapman


If you are considering commercial draft beer systems in order to maximize profits and please customers, there are many points to consider. First of all, you need to decide what type of beer you want to serve. Next, you need to know the volume you serve, since the systems can be tailored to your precise needs. Finally, you need to check the prices asked for quality systems with service centers in your area.

Draft brew is popular and can draw customers to your establishment. Research shows that high-quality, very cold beer causes customers to drink more. If the keg and its contents are properly handled, the profit margin is greater than that earned on bottled beers. However, serving from a keg demands specialized equipment and training if the brew is to stay cold, taste right, and not foam a lot of your profits away.

A special system designed to deliver the perfect pint might be your best next upgrade. Drafts brews should be handed to the customer at 29 degrees. This degree of coldness keeps foaming to a minimum, and foam is really profits pouring off down the drain. Clean equipment that is free of yeast and sugar build-up minimizes foam and keeps fine beers from being tainted with unpleasant flavors.

Most things you need to know can be learned online. European and American equipment differs in many respects, and the parts are not interchangeable. Some specialty beers like Guinness can't be served from the same line as Budweiser. A system can be sized to the amount of traffic your bartenders must handle, making it possible to choose exactly the right one for you.

There are decorating choices to be made as well. Taps come in many designs, and you can find one that fits your decor. The tap will be a focal point in your bar, so make the most of this fact to contribute to the atmosphere you have created.

Of course, the price must be right. Initial outlay can vary widely depending on which system you choose. However, the initial cost should not be the only thing you weigh. A top of the line system can cost more at first but may pay for itself quickly be being energy efficient, delivering perfect brews to your customers, being easy to clean and maintain, and requiring relatively few repairs.

You will want to be sure that any company you work with has good customer support, since you'll need to call on their expertise when troubles arise. Make sure that the initial price includes staff training, so everyone will be on board. Properly operated, maintained, and cleaned equipment not only serves better drafts, it also lasts longer.

There are many commercial draft beer systems on the market. Go online and check out a few to educate yourself before you make the first call. Don't be afraid to look at the top of the line, since it never hurts to window shop.




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