Search Engine Optimization Made Easy. Helpful Tips And Tricks!

By Stavros Georgiadis


The keys to increasing your website traffic and maximizing profits are here, including important tools and directions. Read on for some ways to optimize your website.

Choose an SEO oriented style over an AP style to improve your site's search engine positioning. This means striking a delicate balance between including the keyword enough for the search engines to notice while not making the text sound awkward. As search engines work partly by locating keywords and evaluating their density, this should improve your search engine rankings.

To improve your search engine rankings, don't just add keywords to your site. Also add alternative forms of that keyword, including misspellings, in the meta tags of each page on your site. These meta tags are one of the main spots that the search engine bots use to determine what your site is about. An example would be if your webpage's focus is on eyeglasses; you could include keywords like eyeglases, glases, glasses, eye glasses and any other common variations you can think of.

Remain patient when attempting to boost your site's SEO value, remember that it's not going to all happen overnight. Significant changes and massive traffic will not come overnight. On the contrary, it can take several months if your site is fairly new. In this respect, an online business is no different than a traditional one. Reputations develop over time.

PageRank increases are not just about gaining visitors, but in keeping them on your site. It is believed that the time your visitors stay on your site will influence your ranking. This information comes from metrics such as Quantcast scores. Forums and message boards are great ways to keep visitors engaged with your site for long periods of time.

Whether your site includes audio or visual content, you will want to have transcripts of the content available. Providing a transcript not only helps viewers that don't have the right browser plugins for your audio/video; it also provides you more content for the search engines to rank as relevant. This can get you higher in search results.

When you put in place meta tags on all pages, it can help you get the most SEO. These description tags are a great value, as they are easy to add and improve ranking. Keep your meta tag short and to the point. A cleverly worded meta tag should get more traffic to your site even if it happens to be ranked lower in the search engines.

Put yourself in your customer's shoes. If you were looking for your website, what key words would you use? Once you've come up with a list, use them around your website. Add keywords to both your title tag and main content, but keep your keyword density to a sane level to avoid getting the dreaded "keyword stuffer" label.

You may also wish to include the keywords within the title of the page. The title will be the first impression visitors get of your website, so make it relevant and interesting. This will cause your site to be clicked on because it best fits what the search engine user typed in.

Site maps allow search engines to index all pages from your site. Site maps, also called navigation bars, make it easier for search engines to navigate to a particular page from anywhere else on your site. No site is too small to benefit from having a site map. The absolute last thing you desire for your business is to see it fail. Online business failure is common; however, home-based businesses have an enormous capacity for success if the right methods are utilized.




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