Social Media Marketing: Talk With Customers, Not At Them

By Stavros Georgiadis


Marketing your company online is an exercise in continual alertness and responsiveness. New strategies, new sites and new players make the Internet constantly interesting, but a little intimidating as well. For instance, social networks are a great way to interact with your customers if you understand how they work. Here are some social media marketing guidelines so that you will be in the know.

Put a "retweet" button on every blog post at the top. You will get people to post your blog using Twitter by placing this button there. It will allow you to reach more people, more often.

At the top right of the page your blog is on, place a "like box" for Facebook. That way, folks will "like" you on that site. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. It you keep the process very simple, people will be much more inclined to take this step, thereby increasing visibility for you.

You should always respond to any comments or questions posted on your sites. Log into them about two times daily, and check your inbox and notifications. There is an option to receive a text or e-mail when you get a comment or message. Remember that what you write as a response to a comment will be public for everyone to see.

Use tags when you are posting on Twitter. Tags show up after the "#" symbol. This will allow any updates you have to show up in feeds of people that have subscribed to particular groups. Find tags that would be followed by potential customers and people who would be interested in your industry.

Keep your subscribers updated on your businesses progress on your social media pages. You could write an article when you reach a thousand followers on Twitter for instance. Be sure to thank your visitors for having interest regarding your work, and make sure you share your experiences on social media sites. Writing an article like this is likely to be quickly shared.

If you are aware of the ads posted from social media pages, the pictures they have are very intriguing images that are photoshopped. It is a clever idea to use such intriguing images because this will draw the possible buyer to your ad. Once readers are drawn in, they will be more likely to visit your site and do business with you.

Do your best to communicate with people on a personal level. The customer does not want to speak to a large company. Customers want to know they aren't just an anonymous number. When they know they are dealing with just one person, it makes them more interested in doing business with you.

By using some of the advice in social media marketing we have given to you in this article, you'll be in the position to create a marketing campaign that keeps you ahead of your competitors. Just make sure to be aware of any social media marketing updates, as this world is always changing.




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