Is Article Marketing Still Effective?

By Marcus Ryan


There's no doubt that the way we market our businesses has changed a lot in the past 10 years. Most of the changes happened thanks to the internet. These days content creation is everything and the more the better, one of the best ways to drive tons of quality traffic is through article marketing.

Let's start with some common tips when it comes to writing an article. First, make sure you use your title tags appropriately. Your title tag should be full of relevant and searchable keywords. You must describe that particular page on your website that differs from other sites' title tags. Adding in links to your other articles that are helpful and related can be a huge benefit for your article marketing. The benefit behind adding in link backs is that it will help you in the search rankings and it will get readers to more and more of your articles.

Good article marketers know how to strike a balance between article quality and speed of article release. Readers, website visitors, and customers all have short memories. It is vital to give them a regular stream of fresh content to maintain their interest and keep them aware of the products and services being marketed.

Don't write the great American novel! When people are looking for information online, they don't generally want to read a thousand words. Learn to edit appropriately to convey your message in an interesting, readable, lively manner. Articles of 300 to 500 words that deliver their message in a concise manner are appreciated by online readers!

These days many people claim that article marketing is dead and no longer works as a traffic generation technique. The truth is article marketing is still alive and it can be very beneficial to your business if you use it correctly. In the end the more you learn to master this traffic technique the better your results will be. We hope these tips are enough information to improve your skills.




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