How To Apply Clown Makeup

By Judy Sullivan


A large part of creating a unique and entertaining character is finding just the right look. Wardrobe has a lot to do with a memorable appearance, but the face is what truly makes the identity. While all of the many online tutorial videos and websites that explain how to apply clown makeup vary in details and technique, they all share a few basic steps that are key to building a solid persona.

The first thing one should do is to pull the hair tightly away from the face and neck with a headband. This will keep a carefully created application from being marred by loose strands, as well as make it easier to hide one's locks beneath a wig or skullcap. Everything from the shoulders to the scalp should be cleaned and dried to allow for the best cosmetic adherence.

The first step is applying a layer of a product known as clown white all over the face and neck, leaving no skin uncovered. The key to a smooth appearance is not putting it on too thin, because flesh will show through, or too thick, which will cause the cosmetics to gum up and flake off. It should be just enough to cover completely without becoming a heavy mask.

After the entire face has been given a base of white or flesh tone, start adding the other hues beginning with the lightest and ending with the darkest. These can be used to subtly build texture and shadows, such as under the cheeks or around the eyes. Use cosmetic quality brushes, sponges cotton swabs or even one's own fingertips to spread and blend the colors until the desired look is achieved.

Afterwards, gently pat all covered areas with a puff or sock loaded with talcum, baby or finishing powder, just make sure it contains no cornstarch because that ingredient may yellow the cosmetics. Softly brush away the excess and follow with a misting of water and dab it carefully to dry. The purpose of this is to set the base and prevent smears and running.

Working from the top of the head down to the neck to avoid smearing, begin creating the character's signature look. Apply the new colors directly over the base coat using sponges, swabs, fingers, pencils or whatever utensils are most comfortable to the individual. One trick of the trade is to leave the upper lip area the base color so that the space between the nose and painted mouth is clearly defined.

Again, apply a light dusting of power and spray with the mist to set the colors. Use eye and lip pencils to outline shapes, add fine details or make accents to the features. The final step is the application of any desired accessories such as a nose, eyelashes, sequins or glitter, some of which may require using a liquid latex in order to get a good adherence.

A good deal of practice and some trial and error is usually required before one finally finds their ultimate look. Each person will develop their own technique for applying the clown makeup for their individual character. The combination of a unique face and a stylized costume is the best way to create a persona that is easy to recognize and remember.




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