James Malinchak Don't Worry About The Small Stuff Delegate It

By Matthew Maxwell


Having been in business for myself for quite some time, I have come to realize that the most important thing I have accomplished for myself is to delegate the small stuff. Of course, you need some control. Nonetheless, control does not mean overseeing every little detail. Control implies that you provide the directions and guidance for overall expectations then let it go. Then, employees and vendors can step up to accomplish what needs accomplished and do their jobs with your best interest in mind.

Think about how much time you waste every day doing little things like posting social media, uploading photos to your harddrive, labeling photos from events, entering cards in to the computer, and reading email. Then, consider just how much your time is worth! As soon as you realize how much money you're wasting by doing all these menial tasks yourself, you'll begin delegating it to anyone you can pay someone under $100 bucks to get it done for you.

You could make a lot happen for the company to spend your time writing books, following up with clients, creating content, holding boot camps, etc. Let somebody else run the charge card processing for you. Allow someone else edit and publish the book. Let someone else run the bootcamp. Your job is to pull in business towards the company. That's where the phrase 'work on your business as opposed to in your business' appears.

You can't continue to keep at the pace you're going and keep doing what you are doing. You have to manage your time as well as your circumstances. Better yet, get an executive assistant and/or virtual assistant to help you with managing your time and your circumstances. By having someone set appointments, arrange telephone calls, and place needed work in an order you're free to carry on and work on priority issues. By the way, priority should be conditions or clients that deliver profit.

You do not mean to be rude, however, you started out a business to generate money, not give your time away for free as if you're a charity. Therefore, you need to manage your time and delegate the nonproductive essential material to another person. In addition, if you've got too much time wasters in your life or perhaps your worker's life, then cut them out, too. For example, junk email. Email is a huge timewaster. My secretary Cindy has to delete a lot of uneventful email every single day.

While I delegate all that email stuff to her, I don't want to pay her to read junk mail every day either. Therefore, I informed her to opt out of everything she can that we get spammed into from clients, vendors, friends, etc. We can't carry on and get all that email from thousands of contacts we've got and have any work done at all. I figure if they would like to get a hold of me they'll call me or send me something tangible in the mail. That's how you will guard your time.

Nonetheless, even delegating somebody to open up the mail can be quite a huge time saver. By the time, I would open each and every envelope and separate the mail into piles of value and importance, I would be wasting much more of my time. Far better to have somebody else sort and purge so that when it's time for me to address the problems at hand, I am able to do it all right away and cross the task off my list. It is like rapid fire at that point. You begin with the oldest and proceed. If it needs addressed by phone, email response, or package, it's written, arranged, and sent out, or I give them a call. Also, my responses are organized. Obviously, I write my very own thank you letters, but, sending out packages or follow-up emails may be delegated to somebody else. Though, I am going to admit, I love addressing the packages with a personal note before they go out because I want to maintain that personal touch. That personal touch is significant for me.




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