In terms of print material, although I've heard countless graphic artists claim that the text should breathe, I find that empty space is wasted promotion and publicity space. Personally, I appreciate more information than less. Regardless of what the experts say concerning breathing space, I know what works for my business. In my business, the more information and tidbits included in my brochures the much more likely the customer or viewer will keep the document and will sign up for my boot camps.
For that reason, I base my decisions on what sells and what brings in more cash and not on whether my text is breathing. Remember it doesn't matter what you design within your marketing materials, you have to test market the choices you're making or even the opinions other people are making before you agree or disagree with the professionals you hire. I get it; they are taught artistic spacing, values of light, and colors for marketing purposes, but just because a textbook or a teacher said to do this or that does not mean I am doing whatever they read or just what their professors suggested. It has to test market properly for your audience. To me, proper test marketing suggests that more people join and more people invest in my seminar, products, books, etc.
I might tick people off by ignoring their suggestions. I might frustrate them by proclaiming that I am not going to carry out their advice until I test market my audience. However, it is my business, as well as my money, and I cannot respect you and whatever you say until I can prove it is true for my business, my products, and my audience. Once I test market it, and as soon as I have found out that you're right, I am more inclined to consider your further guidance. However, again, I am very likely to test market your future suggestions, as well. It's not that I don't trust you. It's not about you; it is about me and my money. How can I secure my very own future or the future of my clients I coach unless I am continually following my own advice.
As for photos within the print materials, it's always relevant to include celebrity attachment. Therefore, pop up several photos with all the red carpet showing. Lots of you will cut the red carpet off; avoid them! People are astounded by the red carpet. Also, make sure to label who's within the photos together with you and where you were when you took photos with them. Not just should you take their name, but add their label or connection, too. For instance, in case you are posting a photo beside me, instead of writing James Malinchak, write something such as James Malinchak, BigMoneySpeaker, Keynote Speaker, Best-Selling Author, featured on ABC's Hit TV program 'Secret Millionaire.'
You can observe from your example in the following paragraphs concerning how to write an account of the photos that you will be more likely to boost the celebrity attachment. Folks don't bear in mind why someone they see is important or famous, so it's our obligation to remind them. It is not bragging; it's providing valuable information, also it keeps them from attempting to rack their brains determining why someone looks familiar. Therefore, with regards to your print material make use of your space wisely. Furthermore, with regards to labeling photos, do your audience a favor and give them the data as opposed to keeping them guessing all the time.
For that reason, I base my decisions on what sells and what brings in more cash and not on whether my text is breathing. Remember it doesn't matter what you design within your marketing materials, you have to test market the choices you're making or even the opinions other people are making before you agree or disagree with the professionals you hire. I get it; they are taught artistic spacing, values of light, and colors for marketing purposes, but just because a textbook or a teacher said to do this or that does not mean I am doing whatever they read or just what their professors suggested. It has to test market properly for your audience. To me, proper test marketing suggests that more people join and more people invest in my seminar, products, books, etc.
I might tick people off by ignoring their suggestions. I might frustrate them by proclaiming that I am not going to carry out their advice until I test market my audience. However, it is my business, as well as my money, and I cannot respect you and whatever you say until I can prove it is true for my business, my products, and my audience. Once I test market it, and as soon as I have found out that you're right, I am more inclined to consider your further guidance. However, again, I am very likely to test market your future suggestions, as well. It's not that I don't trust you. It's not about you; it is about me and my money. How can I secure my very own future or the future of my clients I coach unless I am continually following my own advice.
As for photos within the print materials, it's always relevant to include celebrity attachment. Therefore, pop up several photos with all the red carpet showing. Lots of you will cut the red carpet off; avoid them! People are astounded by the red carpet. Also, make sure to label who's within the photos together with you and where you were when you took photos with them. Not just should you take their name, but add their label or connection, too. For instance, in case you are posting a photo beside me, instead of writing James Malinchak, write something such as James Malinchak, BigMoneySpeaker, Keynote Speaker, Best-Selling Author, featured on ABC's Hit TV program 'Secret Millionaire.'
You can observe from your example in the following paragraphs concerning how to write an account of the photos that you will be more likely to boost the celebrity attachment. Folks don't bear in mind why someone they see is important or famous, so it's our obligation to remind them. It is not bragging; it's providing valuable information, also it keeps them from attempting to rack their brains determining why someone looks familiar. Therefore, with regards to your print material make use of your space wisely. Furthermore, with regards to labeling photos, do your audience a favor and give them the data as opposed to keeping them guessing all the time.
About the Author:
James Malinchak, Featured on ABC's Hit TV Program Secret Millionaire, is recognized as by many professionals as the World's #1 Big Money Speaker Coach and Trainer. For Free Video Trainings regarding how to get money to speak and ways to be a motivational speaker, check out http://www.millionairespeakersecrets.com/.
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