Marketing and sales are a couple of the most important elements of a business ' survival. While both depend on each other many people confuse marketing with sales and vice-versa which is a bad error. Marketing involves planning a product in the opinion of the needs of the market and customers, promoting the product through advertising etc. And setting up a competitive price for the product. Marketing is a platform which drives sales. While on the other hand the sales process is what you do to successfully sell a product and close a contract. Sales and marketing together is part of selling and one can't do without the other. They may also be called activities. The successfulness of a business is critical to the successfulness of these 2 important activities.
Marketing is the backbone of a firm's future and launching pad for the sales. While the marketing process encompasses the look of the product, advertising etc. The sales process is the execution of all the efforts which involves direct interplay with client either by in-person meeting or cold calls or by networking. But there is always a continual rivalry between the two, one saying dominancy over other. The marketing folk say they've an higher hand because they think that it is they who designs the products, lays down the method and also develops tools essential for sales. They are saying sales are the outcome of marketing and therefore should follow its directions. The sales folk might not agree to this view and could be completely opposite in their view. They think it's the sales people who actually sells a product and bring money to the business.
But many pros believe that marketing should play a crucial role among the 2. A successful marketing campaign makes sales straightforward and makes people believe it's actually the sales folks that are the dominant leaders. The most important role of marketing office is to form chances for the sales department. Marketing drives sales and sales drives firms ' success. Marketing is similar to a life support for sales, one who is constantly backing up the sales department and helping them to successfully deliver the end product. There should not be a race to gain supremacy over another department but a race to win the market and customers collaborating.
Many businesses combine sales and marketing together but in fact they have different targets. While the sales dept has an interest in satisfying the prerequisites of what the client asked for, the marketing department is essentially busy studying what the market demands. The goal of the marketing department is to predict the way the market will shape up in future. They ought to visualize their product catering for the needs of the marketplace for next one or two years and be ready to make design changes in their product accordingly.
It is vital that a company integrates their sales and marketing department in a well fashioned manner. It is the correct integration of these 2 important entities that fuels the growth of an enterprise. The sale people shouldn't be simply treated as the cash collectors. Each office has its own role and should go side by side in selling the product of the company and may be the premier critical standards.
Marketing is the backbone of a firm's future and launching pad for the sales. While the marketing process encompasses the look of the product, advertising etc. The sales process is the execution of all the efforts which involves direct interplay with client either by in-person meeting or cold calls or by networking. But there is always a continual rivalry between the two, one saying dominancy over other. The marketing folk say they've an higher hand because they think that it is they who designs the products, lays down the method and also develops tools essential for sales. They are saying sales are the outcome of marketing and therefore should follow its directions. The sales folk might not agree to this view and could be completely opposite in their view. They think it's the sales people who actually sells a product and bring money to the business.
But many pros believe that marketing should play a crucial role among the 2. A successful marketing campaign makes sales straightforward and makes people believe it's actually the sales folks that are the dominant leaders. The most important role of marketing office is to form chances for the sales department. Marketing drives sales and sales drives firms ' success. Marketing is similar to a life support for sales, one who is constantly backing up the sales department and helping them to successfully deliver the end product. There should not be a race to gain supremacy over another department but a race to win the market and customers collaborating.
Many businesses combine sales and marketing together but in fact they have different targets. While the sales dept has an interest in satisfying the prerequisites of what the client asked for, the marketing department is essentially busy studying what the market demands. The goal of the marketing department is to predict the way the market will shape up in future. They ought to visualize their product catering for the needs of the marketplace for next one or two years and be ready to make design changes in their product accordingly.
It is vital that a company integrates their sales and marketing department in a well fashioned manner. It is the correct integration of these 2 important entities that fuels the growth of an enterprise. The sale people shouldn't be simply treated as the cash collectors. Each office has its own role and should go side by side in selling the product of the company and may be the premier critical standards.
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