What You Need To Know When Building Your Very Own Authority Website

By Wilson Resturbee


Whether you are developing an authority website or blog, the planning stage is a crucial component of its success. Here's why this is true, even if it does sound wrong. The blueprint that you formulate allows you to create a foundation that will last.

Have you ever gone back to fix something that wasn't quite working just right? This is something you want to avoid. You really need to have a solid understanding of what must be accomplished as well. It's hard to plan something correctly if you don't know what you're doing. With that said, we wrote this article to help you develop your very first authority site using viable strategies - let's begin.

When you make a website, especially an authority site, the quality of your content is very important. The highest quality content is absolutely necessary when you are going to build an authority site with any merit. If you have a team of writers that can write exceptional content, use them. Otherwise, write it yourself. Whenever you create an authority site, solid expert knowledge must be available for visitors. Content writers that do phenomenal research is what you need to use. So if you're outsourcing, this is what you are looking for. Of course the alternative is you write the content because you should be the expert for your site. Your authority site, if you truly want to develop it the right way, must take into consideration all of these options.

More than ever before, your website needs to be relevant - this is what Google is looking for. So when you make your authority site, it must never deviate from being relevant at any time. Outbound linking to external sites is something that Google will look for when it spiders your website. And the site that you link to needs to be relevant to the content on your website. That may be an obvious point but sometimes it can be easy to violate that rule. When your visitor comes to your site, and your link is not relevant, it adversely affects their experience. In essence, you never want to link to something that is totally unrelated. User experience should be your number one priority.

Google greatly disturbed the Internet marketing world when they introduced the Panda algorithm updates that changed everything. Anyone that is serious about building an authority site will comply with the Panda update completely. You need to adhere to the guidelines that Google has presented. This is what we are saying. In essence, you are forced into building a site that people will link to without any underhanded reason. Actually, that is also what Google ideally wants from you because that means your site offers real value. It really makes sense to do this, especially if you want to be around for a while.

Anyone that has created an authority site understands how much careful planning and research goes into the process. One thing that is for sure, you cannot do a poor job of it if you want people to believe you. This is not a painful process, or at least it does not have to be. You just need to continue to update it as time goes on.




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