It's surprising to say but it seems like "Total Divas" is doing quite a bit of good for World Wrestling Entertainment. What was initially considered to be a shoddy reality show by the company has actually proven itself to be a ratings draw. In fact, this past Sunday's episode has been able to attract an average viewing audience of 1,671,000. It's the kind of aspect that's pleasantly surprising and an example of WWE's reputation management continually becoming better, a potentially new audience being attracted all the while.
It's also surprising when you think about how the concept of a reality show would have never gone over in WWE during the 90's. This was a period where it was all about action and the focus on the male demographic wouldn't have boded well for such a program. However, the company has shifted to where just about anyone can enjoy the product. This means that more work has to be done in order to not only attract the new audience but manage to retain it as well.
"Total Divas," at least initially, was not the kind of show that I was in support of. While I do agree that the females of the company deserve much more attention, I did not think that E! would have advertised the show as heavily as it has. It's clear that there is confidence in the WWE brand or else why would it have been given such notice on the network? Thanks to the commercials which were aired, many regular viewers have found themselves intrigued by the concept and watched.
Companies like fishbat understand the importance of bringing companies up to a higher level so that they are looked at in a positive light. This is the name of the game for reputation management and it's one of the many tools needed to help companies. WWE has seemingly found itself improved in this regard and the viewing numbers for "Total Divas" goes to show this. It is clear that not only is there an audience but a greater demand for future episodes as well.
"Total Divas" has, in my opinion, gained quite a number of viewers in the past. I was surprised to see the number break through to a million viewers but it seems like a WWE-centric reality show concept actually works very well in practice. An audience exists for this type of show and I believe that this can only do a better world of good for WWE in the future. Maybe they'll have more viewers as far as their wrestling programs are concerned if they were not fans of it already.
It's also surprising when you think about how the concept of a reality show would have never gone over in WWE during the 90's. This was a period where it was all about action and the focus on the male demographic wouldn't have boded well for such a program. However, the company has shifted to where just about anyone can enjoy the product. This means that more work has to be done in order to not only attract the new audience but manage to retain it as well.
"Total Divas," at least initially, was not the kind of show that I was in support of. While I do agree that the females of the company deserve much more attention, I did not think that E! would have advertised the show as heavily as it has. It's clear that there is confidence in the WWE brand or else why would it have been given such notice on the network? Thanks to the commercials which were aired, many regular viewers have found themselves intrigued by the concept and watched.
Companies like fishbat understand the importance of bringing companies up to a higher level so that they are looked at in a positive light. This is the name of the game for reputation management and it's one of the many tools needed to help companies. WWE has seemingly found itself improved in this regard and the viewing numbers for "Total Divas" goes to show this. It is clear that not only is there an audience but a greater demand for future episodes as well.
"Total Divas" has, in my opinion, gained quite a number of viewers in the past. I was surprised to see the number break through to a million viewers but it seems like a WWE-centric reality show concept actually works very well in practice. An audience exists for this type of show and I believe that this can only do a better world of good for WWE in the future. Maybe they'll have more viewers as far as their wrestling programs are concerned if they were not fans of it already.
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